NEW YEAR, NEW GEAR. PINK TRUCK® TACKLES BULLYING IN 2017.THE PINK TRUCK® CAMPAIGN
It's time to change gear™.
Be who you are. There are no rules. Just wear what you love™.
What started as one mom’s mission to give her truck-loving toddler girls more options to wear what they loved, has now evolved into a universal brand that welcomes authenticity and condemns bullying.
As a former prosecutor of online crimes against children, Dana Babbin saw her fair share of cyberbullying. So when Dana launched Pink Truck®, it only made sense that the brand should encourage people to wear what they love, even if it meant breaking with the norm and standing up to haters.
Before long, Pink Truckers everywhere began to share with Dana their own stories of rising above the noise of harsh judgment and outdated labels by remaining true to themselves. The brand had become a brand of significance.
Now offering more than a dozen eye-catching classy designs on super-soft clothing for people of all ages, Pink Truck® is an apparel line with a universal message that everyone can get behind… and in: It’s time to change gear™ and be authentic. There are no rules. Just wear what you love™.
It gets better. The Pink Truck® Hero Project™ helps fund an incredible initiative that was near-and-dear to Dana’s heart as a prosecutor: the development of child rescue tools. To date, those tools have aided police in saving more than 300 kids from abusive situations.
Comfy clothes with sophisticatedly sweet designs that represent an amazing message and support child rescue efforts? That's right...this one’s a no-brainer.
It’s time to change gear™ with Pink Truck®.